Direct Response Television Commercials

eLearners.com #1

strategy, concepting, production oversight

One of two direct repsonse television commercials. Users see a unique url that leads to a drtv landing page.

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eLearners.com #2

strategy, concepting, production oversight

Two of two direct repsonse television commercials. Users see a unique url that leads to a drtv landing page.

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EarnMyDegree.com

strategy, concepting, storyboard, script approval

Commercial highlighting the EarnMyDegree.com site and features.

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About

My area of expertise is in user interface and user experience design and direct response advertising. I have extensive experience in determining user needs through user interaction and experience design, focus groups, multivariate and A/B testing pertaining to both display advertising and conversion funnels. From wireframe to finished design, I am able to increase conversions and deliver results measured in revenue.

In addition, I have experience in direct response television (DRTV) conception, storyboarding and production.

Contact

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resume/cv (pdf)