User Experience and User Interface Design
eLearners.com DRTV

DRTV Conversion Funnel

Creative/Art direction, conversion funnel design, UX, UI, concepting, design, build.

This television commercial landing page is a mult-step funnel with the end result being the display of relevant schools and programs and the ability to request more information about them.

PreviewView Site View Commercials
EarnMyDegree.com Mobile

EarnMyDegree.com Mobile

UI\UX, Design, Build

Wireframes, clickstream and design for first generation mobile site for EarnMyDegree.com.

Preview
Classmates.com

Classmates.com

UI\UX, Design,

Various UI design for Classmates.com.

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Microsoft Curriculum in a Box

Microsoft Curriculum in a Box

UI Design, Build

Windows Server tools DVD. This DVD was given out at trade shows and contains tools, resources and white papers for developers.

Preview
eLearners.com

eLearners.com

UI Design

Conceptual redesign of eLearners.com. Purpose was to reorganize existing content and visual hierarchy and incorporate brand elements used in the TV commercials.

Preview
EarnMyDegree.com

EarnMyDegree.com

UI, UX Design, wireframe, design, build

Display ad landing page for EarnMyDegree.com. This page was conceived after examining analytics to determine the most highly converting design. The page was extensively tested via A/B and multivariate methodologies.

PreviewWireframeView Site
Compaq Inline

Compaq Computers

ui design

Redesign of Compaq's intranet in order to optimize the UI. Goal was to better organize content and provide easier scanning of content and sections for Compaq employees.

Preview
Project Working Mom

Project Working Mom

art direction, strategy, oversaw ui and ux, build and style guide

This is a large-scale offer that targeted the working mother demographic with the convenience of going to school online. PWM was featured on the Dr. Phil Show and The Tyra Show. Lead Designer: Rose Zhang.

PreviewView Site Wireframes Style Guide
Microsoft Visio

Microsoft Visio

UI design, build

Landing page for Microsoft Visio display ads. Page features resources and technical documentation for Visio users.

Preview
EarnMyDegree.com

EMD Conversion Funnel

concept, wireframes, PROTOTYPE, art direction

This was conceived to provide a superior user experience for users interested in getting more information about going to school online. The concept was a new platform that was designed for extensive A/B and multivariate testing. Lead Designer: Matt Aguila.

PreviewWireframes
Marketing Design
Marketing Design

EarnMyDegree.com

art direction, design

Examples of display ad marketing for EarnMyDegree.com. Users who click on the ads are taken to a landing page where conversions are tracked and page is A/B and multivariate tested.

PreviewAd Landing Page
Career Stimulus Package

Career Stimulus Package

art direction, design concept, design, build, logo, vehicle wrap design

eLearners.com launched the Career Stimulus Package to award 100 full-tuition college scholarships along with offering free career coaching services through a 40-city traveling RV tour. 2009 OMMA Award finalist - Best Small Marketer Campaign.

Preview VIEW SITE
Logo and Illustration
Logo Samples

Logos

design

Various logo design samples.

Preview
Microsoft Visio

Digital Illustration

design, illustration

Digital Illustration for a variety of clients. Some work was featured in the following books:

Illustrator 7 Studio Secrets, Painter 4 Complete, Photoshop, Painter and Illustrator Side-by-Side.

Preview
Fine Arts
Microsoft Visio

Fine Art

Oil and acrylic paintings

I am influenced by graphic design and my most recent paintings reflect that with the use of white space to suggest openness and expanse. I primarily work in acrylic and by intuition, inspiration and daily observation of my surroundings.

Painting Blog